MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online conte